{"id":8026,"date":"2026-01-20T09:02:00","date_gmt":"2026-01-20T08:02:00","guid":{"rendered":"https:\/\/preprod.tkminnovation.io\/identify-key-players-and-target-markets\/"},"modified":"2026-11-05T10:40:34","modified_gmt":"2026-11-05T09:40:34","slug":"new-market-studies","status":"publish","type":"page","link":"https:\/\/tkminnovation.io\/en\/new-market-studies\/","title":{"rendered":"Identify key players and target markets"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"8026\" class=\"elementor elementor-8026 elementor-5341\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b1b929 e-flex e-con-boxed e-con e-parent\" data-id=\"6b1b929\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4b323c23 e-con-full e-flex e-con e-child\" data-id=\"4b323c23\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52162af6 elementor-widget elementor-widget-heading\" data-id=\"52162af6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Identify new players and target markets<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1799f650 e-con-full e-flex e-con e-child\" data-id=\"1799f650\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51d2cbd8 elementor-widget elementor-widget-text-editor\" data-id=\"51d2cbd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In a constantly evolving economic and technological environment, identifying key players and promising markets has become an essential strategic lever for remaining competitive. Technological and competitive intelligence not only allows you to anticipate market developments but also to uncover new opportunities and safeguard your strategic decisions. <\/p><p><b>At TKM, we combine sector expertise, methodologies, and proven tools to map your ecosystem and inform your strategic decisions.<\/b><br><script src=\"\/\/tecknow.automation.webmecanik.com\/focus\/22.js\" type=\"text\/javascript\" charset=\"utf-8\" async=\"async\"><\/script><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e15211c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e15211c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/tkminnovation.io\/en\/contact-tkm-innovation\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact our experts<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47ba86f6 e-con-full e-flex e-con e-parent\" data-id=\"47ba86f6\" data-element_type=\"container\" data-e-type=\"container\" id=\"solutions\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3c566b48 e-con-full e-flex e-con e-child\" data-id=\"3c566b48\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c8a8227 e-con-full e-flex e-con e-child\" data-id=\"5c8a8227\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46f482f9 elementor-widget elementor-widget-heading\" data-id=\"46f482f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Assess the risks and opportunities<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5f7f0c elementor-widget elementor-widget-text-editor\" data-id=\"b5f7f0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In a world where technological disruption is frequent, failing to monitor your ecosystem can be costly. This monitoring helps you identify the right partners, competitors, customers, and opportunities. This is crucial for several reasons:  <\/p><ul><li>Make better strategic decisions: understanding who occupies the market and where opportunities lie helps guide investments and make the right technological choices.<\/li><li>Reduce risks: anticipating competitors\u2019 moves or the emergence of new technologies reduces the risk of failure.<\/li><li>Accelerate innovation: targeting the right partners increases your chances of success.<\/li><li>Optimize business development: identifying promising markets and unmet needs helps position your products and offerings more effectively.<\/li><li>Choose the right markets and applications as early as possible: this is vital if you are a start-up!<\/li><li>Increase your teams\u2019 creativity: analyzing the state of the art supports ideation and innovation and helps solve technical problems.<\/li><\/ul><p> <\/p><p>This need is particularly critical when pursuing diversification strategies or entering new markets. A thorough analysis of the technological and economic ecosystem is essential to avoid strategic errors and improve the return on investment of your innovation projects. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8c10d82 e-flex e-con-boxed e-con e-parent\" data-id=\"8c10d82\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ec65443 e-con-full e-flex e-con e-child\" data-id=\"ec65443\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22355ca elementor-widget elementor-widget-text-editor\" data-id=\"22355ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b><p><b>Why choose TKM?<\/b><\/p><\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc71979 elementor-widget elementor-widget-text-editor\" data-id=\"bc71979\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At TKM, we offer an integrated approach to help you identify target players and markets:<\/p><ul><li><b>Technological and competitive monitoring<\/b>: thanks to our <a href=\"https:\/\/tkminnovation.io\/en\/solutions\/technology-monitoring-platform\/\">monitoring and analysis platform<\/a>, we can track developments in technologies, patents, start-ups, and strategic players across all industries, using up-to-date data.<\/li><li>Mapping players and trends: we analyze and visualize your ecosystem to identify leaders, potential partners, and new entrants.<\/li><li>Emerging market analysis: our experts identify high-growth market segments and unmet needs, helping you explore new opportunities.<\/li><li><b>Open innovation<\/b>: with the <a href=\"https:\/\/tkminnovation.io\/en\/solutions\/technology-monitoring-platform\/startups\/\">Start-up module<\/a>, large companies can identify emerging technologies and the most relevant opportunities and start-ups, helping guide projects to success. <\/li><li>Actionable deliverable: beyond identifying players and markets, we help turn this information into concrete decisions for management and research and development teams.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7313802 e-con-full e-flex e-con e-child\" data-id=\"7313802\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77161303 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"77161303\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/tkminnovation.io\/en\/solutions\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20.697\" height=\"11.6\" viewBox=\"0 0 20.697 11.6\"><g id=\"Calque_1-2\" transform=\"translate(-8.493 0.139)\"><g id=\"Calque_1-2-2\" data-name=\"Calque_1-2\" transform=\"translate(-0.5 -0.139)\"><path id=\"Trac&#xE9;_778\" data-name=\"Trac&#xE9; 778\" d=\"M23.79,11.6a.5.5,0,0,1-.35-.857L27.967,6.3H9.493a.5.5,0,0,1,0-1H27.967L23.44.857a.5.5,0,1,1,.7-.714l5.4,5.3a.5.5,0,0,1,.112.163h0v0h0v0h0v0h0a.5.5,0,0,1,.029.264v0h0v0h0l0,.021h0v0h0v0h0a.5.5,0,0,1-.131.235l0,0h0l-5.4,5.3A.5.5,0,0,1,23.79,11.6Z\" fill=\"#fff\"><\/path><\/g><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover our solutions<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-feaa2c1 e-flex e-con-boxed e-con e-parent\" data-id=\"feaa2c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82f00bd elementor-widget elementor-widget-heading\" data-id=\"82f00bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">TKM for your studies on new players and key markets<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-08593e5 e-flex e-con-boxed e-con e-parent\" data-id=\"08593e5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa2d296 elementor-widget elementor-widget-n-accordion\" data-id=\"fa2d296\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2620\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-2620\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What is a study on new markets and why is it essential? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2620\" class=\"elementor-element elementor-element-aeee21c e-con-full e-flex e-con e-child\" data-id=\"aeee21c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bce0d0a elementor-widget elementor-widget-text-editor\" data-id=\"bce0d0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Market research involves identifying trends, players, and opportunities in emerging sectors. It enables you to identify high-potential segments before your competitors and guide strategic decisions. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2621\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2621\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How does TKM help you identify the key players and markets in your industry? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2621\" class=\"elementor-element elementor-element-b5ac6c1 e-con-full e-flex e-con e-child\" data-id=\"b5ac6c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84ec985 elementor-widget elementor-widget-text-editor\" data-id=\"84ec985\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We combine advanced tools, interactive mapping, and expert analysis to identify key players, track technological trends, and detect emerging markets, enabling well-informed strategic decisions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2622\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2622\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What concrete benefits can monitoring new players and markets bring? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2622\" class=\"elementor-element elementor-element-b6d42a1 e-con-full e-flex e-con e-child\" data-id=\"b6d42a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-afab70e elementor-widget elementor-widget-text-editor\" data-id=\"afab70e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"4422\" data-end=\"4707\">Structured monitoring reduces investment risks, accelerates innovation, optimizes market positioning, and helps detect opportunities before they become competitive.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6fd94271 e-flex e-con-boxed e-con e-parent\" data-id=\"6fd94271\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4dfba0bc e-con-full e-flex e-con e-child\" data-id=\"4dfba0bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-573f9a9b elementor-widget elementor-widget-heading\" data-id=\"573f9a9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Let\u2019s talk<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f332e5 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"8f332e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/tkminnovation.io\/en\/contact-tkm-innovation\/\" 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