{"id":8180,"date":"2024-04-24T13:53:28","date_gmt":"2024-04-24T11:53:28","guid":{"rendered":"https:\/\/preprod.tkminnovation.io\/loreal-and-tkm-high-precision-monitoring\/"},"modified":"2026-11-03T18:42:36","modified_gmt":"2026-11-03T17:42:36","slug":"loreal-case-study","status":"publish","type":"post","link":"https:\/\/tkminnovation.io\/en\/loreal-case-study\/","title":{"rendered":"L\u2019Or\u00e9al and TKM: high-precision monitoring"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8180\" class=\"elementor elementor-8180 elementor-1\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27b9ad56 e-con-full e-flex e-con e-parent\" data-id=\"27b9ad56\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f881263 elementor-widget elementor-widget-text-editor\" data-id=\"f881263\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><img decoding=\"async\" data-src=\"https:\/\/tkminnovation.io\/wp-content\/uploads\/2024\/10\/Numero-1-blanc.png\" alt=\"\" width=\"66\" height=\"56\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 66px; --smush-placeholder-aspect-ratio: 66\/56;\" \/> CUSTOMER PROBLEM<\/h2><h3><strong>Looking for a needle in a haystack<\/strong><\/h3><p>L&#8217;Or\u00e9al places environmental issues at the heart of its innovation strategy. In a highly competitive environment, where intellectual property plays a key role, patent monitoring is a rigorous discipline for all the group&#8217;s business experts. Every year, several thousand new patents must be monitored and analyzed worldwide!<\/p><p>How, amidst all this mass of information, can we identify the patents that are truly relevant from an environmental point of view?<\/p><p>Most patent monitoring tools allow you to set up alerts based on keywords\u2026 but can we really reduce a concept as vast and complex as eco-responsibility to a set of keywords?<\/p><p>Other AI \u201csolutions\u201d boast of locating interesting documents for you in a few clicks, but the accuracy level of these generic AIs does not exceed 30 to 40%: largely insufficient to shed light on such a sensitive and strategic subject.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c560f6 elementor-widget elementor-widget-image\" data-id=\"4c560f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/tkminnovation.io\/en\/tkm-newsletter-technology-monitoring\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1980\" height=\"495\" src=\"https:\/\/tkminnovation.io\/wp-content\/uploads\/2024\/04\/5-1.png\" class=\"attachment-full size-full wp-image-9921\" alt=\"\" srcset=\"https:\/\/tkminnovation.io\/wp-content\/uploads\/2024\/04\/5-1.png 1980w, https:\/\/tkminnovation.io\/wp-content\/uploads\/2024\/04\/5-1-300x75.png 300w, https:\/\/tkminnovation.io\/wp-content\/uploads\/2024\/04\/5-1-1024x256.png 1024w, https:\/\/tkminnovation.io\/wp-content\/uploads\/2024\/04\/5-1-768x192.png 768w, https:\/\/tkminnovation.io\/wp-content\/uploads\/2024\/04\/5-1-1536x384.png 1536w\" sizes=\"(max-width: 1980px) 100vw, 1980px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c027d9b elementor-widget elementor-widget-text-editor\" data-id=\"3c027d9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>\u00a0<\/h2><h2><img decoding=\"async\" data-src=\"https:\/\/tkminnovation.io\/wp-content\/uploads\/2024\/10\/Numero-2-blanc.png\" alt=\"\" width=\"66\" height=\"51\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 66px; --smush-placeholder-aspect-ratio: 66\/51;\" \/> THE TKM SOLUTION<\/h2><h3><strong>A customized monitoring solution to achieve an unparalleled level of accuracy<\/strong><\/h3><p>To address complex intellectual property issues, TKM aims for levels of accuracy far exceeding those of the market. Our <a href=\"https:\/\/tkminnovation.io\/en\/solutions\/technology-monitoring-platform\/\">monitoring and analysis platform <\/a>relies on training a <a href=\"https:\/\/tkminnovation.io\/en\/solutions\/services\/the-day-before\/\">set of AI models<\/a> focused on the client&#8217;s specific needs.<\/p><p>In collaboration with L&#8217;Or\u00e9al experts, our AI team is training a machine and deep learning model to recognize and identify any document of potential interest. Without defining prior rules, our AI platform is designed to identify common patterns in documents deemed relevant to eco-responsibility, regardless of the technical criteria: bio-sourced ingredients, the banning of certain synthetic molecules, more resource-efficient manufacturing processes, etc.<\/p><p>Within a few weeks, very encouraging initial results allowed the solution to be tested as a &#8220;proof of concept&#8221;. Once the results stabilized and the targeted accuracy rate was reached, the model went into production.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e3644e elementor-widget elementor-widget-image\" data-id=\"7e3644e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/tkminnovation.io\/en\/contact-tkm-innovation\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1980\" height=\"495\" data-src=\"https:\/\/tkminnovation.io\/wp-content\/uploads\/2024\/04\/2-1.png\" class=\"attachment-full size-full wp-image-9920 lazyload\" alt=\"\" data-srcset=\"https:\/\/tkminnovation.io\/wp-content\/uploads\/2024\/04\/2-1.png 1980w, https:\/\/tkminnovation.io\/wp-content\/uploads\/2024\/04\/2-1-300x75.png 300w, https:\/\/tkminnovation.io\/wp-content\/uploads\/2024\/04\/2-1-1024x256.png 1024w, https:\/\/tkminnovation.io\/wp-content\/uploads\/2024\/04\/2-1-768x192.png 768w, https:\/\/tkminnovation.io\/wp-content\/uploads\/2024\/04\/2-1-1536x384.png 1536w\" data-sizes=\"(max-width: 1980px) 100vw, 1980px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1980px; --smush-placeholder-aspect-ratio: 1980\/495;\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-242a101 elementor-widget elementor-widget-text-editor\" data-id=\"242a101\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><h2><img decoding=\"async\" data-src=\"https:\/\/tkminnovation.io\/wp-content\/uploads\/2024\/10\/Numero-3-blanc.png\" alt=\"\" width=\"66\" height=\"54\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 66px; --smush-placeholder-aspect-ratio: 66\/54;\" \/> AND WHAT DOES THAT ACTUALLY MEAN?<\/h2><h3><strong>An absolute priority given to strategic patents<\/strong><\/h3><p>Each week, L&#8217;Or\u00e9al researchers receive a notification in their technology monitoring tool which prioritizes bringing to their attention the truly strategic patents: an infinitesimal percentage compared to the hundreds of patents published each month in their field.<\/p><ul><li style=\"list-style-type: none;\">\u00a0<\/li><\/ul><ul><li>A valuable time saver,<\/li><\/ul><ul><li style=\"list-style-type: none;\">\u00a0<\/li><\/ul><ul><li>The innovation teams are focused on their strategic focus: putting respect for the environment and planetary resources at the heart of the group&#8217;s offering.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f7e668 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"0f7e668\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/tkminnovation.io\/en\/contact-tkm-innovation\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20.697\" height=\"11.6\" viewBox=\"0 0 20.697 11.6\"><g id=\"Calque_1-2\" transform=\"translate(-8.493 0.139)\"><g id=\"Calque_1-2-2\" data-name=\"Calque_1-2\" transform=\"translate(-0.5 -0.139)\"><path id=\"Trac&#xE9;_778\" 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innovation<\/p>\n","protected":false},"author":9,"featured_media":8129,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[198,195],"tags":[],"class_list":["post-8180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-use-cases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019Or\u00e9al and TKM: high-precision monitoring | TKM | Plateforme de veille technologique IA<\/title>\n<meta name=\"description\" content=\"L\u2019Or\u00e9al place les probl\u00e9matiques environnementales au c\u0153ur de sa strat\u00e9gie d\u2019innovation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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