{"id":8442,"date":"2023-12-05T15:16:00","date_gmt":"2023-12-05T14:16:00","guid":{"rendered":"https:\/\/preprod.tkminnovation.io\/how-can-a-start-up-succeed-in-raising-funds\/"},"modified":"2026-11-03T16:16:31","modified_gmt":"2026-11-03T15:16:31","slug":"fundraising-guide","status":"publish","type":"post","link":"https:\/\/tkminnovation.io\/en\/fundraising-guide\/","title":{"rendered":"How Can a Start-up Succeed in Raising Funds?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8442\" class=\"elementor elementor-8442 elementor-914\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7edc9d5f e-con-full e-flex e-con e-parent\" data-id=\"7edc9d5f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-380f6bf elementor-widget elementor-widget-text-editor\" data-id=\"380f6bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>TABLE OF CONTENTS<\/h2>\n<ol>\n<li><a style=\"color: #fffaf8; text-decoration: underline;\"<a href=\"#partie-1\">From research to entrepreneurship<\/a><\/li>\n<li><a style=\"color: #fffaf8; text-decoration: underline;\"<a href=\"#partie-2\">Building a solid, convincing business plan<\/a><\/li>\n<li><a style=\"color: #fffaf8; text-decoration: underline;\"<a href=\"#partie-3\">Finding your first funding<\/a><\/li>\n<li><a style=\"color: #fffaf8; text-decoration: underline;\"<a href=\"#partie-4\">Identifying the right market segment<\/a><\/li>\n<li><a style=\"color: #fffaf8; text-decoration: underline;\"<a href=\"#partie-5\">Detecting and knowing all your competitors<\/a><\/li>\n<li><a style=\"color: #fffaf8; text-decoration: underline;\"<a href=\"#partie-6\">Providing proof of the strength of your industrial property<\/a><\/li>\n<li><a style=\"color: #fffaf8; text-decoration: underline;\"<a href=\"#partie-7\">Having a convincing pitch<\/a><\/li>\n<li><a style=\"color: #fffaf8; text-decoration: underline;\"<a href=\"#partie-8\">Optimizing your fundraising with Izinov<\/a><\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65c1e2e7 elementor-widget elementor-widget-text-editor\" data-id=\"65c1e2e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>\n<p style=\"font-weight: 400;\">A key step in this process is <strong>raising funds<\/strong> and, more broadly, financing the start-up. This step is often unavoidable (though fortunately not always) and depends on how much time will be needed to reach the market and the corresponding investments.<\/p>\n<p style=\"font-weight: 400;\">Moving from <a href=\"https:\/\/tkminnovation.io\/en\/academic-research-monitoring\/\">academic research<\/a> to founding a company is not a given.<\/p>\n<p style=\"font-weight: 400;\">Despite this, at TKM, we believe that <strong>turning research work into a start-up<\/strong> is first and foremost a unique human and entrepreneurial adventure. And we want to share our experience on this subject, since TKM itself was born in 2003 from a joint laboratory of Universit\u00e9 Grenoble Alpes and INRA.<\/p>\n<p style=\"font-weight: 400;\">So, still up for entrepreneurship?<\/p>\n<p style=\"font-weight: 400;\">Here are a few tips and reference points for a successful first fundraise.<\/p>\n<\/div>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e01e461 elementor-widget elementor-widget-menu-anchor\" data-id=\"e01e461\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"partie-1\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6184e7 elementor-widget elementor-widget-text-editor\" data-id=\"c6184e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>\n<h2>FROM RESEARCH TO ENTREPRENEURSHIP <\/h2>\n<p style=\"font-weight: 400;\">The world of research and the world of business are not governed by the same rules. An excellent technology from a scientific standpoint may never find its market or attract investors. Each has its own logic, and the success of your entrepreneurial project will depend on your ability to move from one to the other.<\/p>\n<p style=\"font-weight: 400;\">To <strong>develop and launch a minimum viable product on the market as quickly as possible, you will need to learn <\/strong>to let go of a certain form of academic perfectionism and seek out market feedback as soon as possible.<\/p>\n<p style=\"font-weight: 400;\">At the risk of oversimplifying, research aims to find solutions \u2013 and generate knowledge \u2013 for a given problem, whereas founding a company aims to identify the problem to which you hold the solution\u2026<\/p>\n<\/div>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d8585e elementor-cta--skin-cover elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"9d8585e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg lazyload\" style=\"background-image:inherit;\" role=\"img\" aria-label=\"webinaire cabinet CIR CII\" data-bg-image=\"url(https:\/\/tkminnovation.io\/wp-content\/uploads\/2026\/03\/webinaire-cabinet-CIR-CII.png)\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t\tWant to stay informed about our new articles?\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/tkminnovation.io\/en\/tkm-newsletter-technology-monitoring\/\">\n\t\t\t\t\t\tSign up for our newsletter\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01c1a43 elementor-widget elementor-widget-menu-anchor\" data-id=\"01c1a43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"partie-2\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8c5978 elementor-widget elementor-widget-text-editor\" data-id=\"a8c5978\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div> <\/div>\n<div>\n<h2>BUILDING A SOLID, CONVINCING BUSINESS PLAN<\/h2>\n<p style=\"font-weight: 400;\">For a researcher looking to start a business, drawing up a robust <strong>business plan<\/strong> is a crucial step. This document <strong>reflects the company\u2019s vision, ambitions and strategy<\/strong>. It must be convincing enough to <strong>catch investors\u2019 attention<\/strong> and persuade them of your start-up\u2019s viability and growth potential.<\/p>\n<\/div>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c63d36 elementor-widget elementor-widget-menu-anchor\" data-id=\"7c63d36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"partie-3\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4418801 elementor-widget elementor-widget-text-editor\" data-id=\"4418801\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>\u00a0<\/div><div><h2>FINDING YOUR FIRST FUNDING<\/h2><p style=\"font-weight: 400;\">Starting any company requires an initial outlay. Even more so in innovation, since the investments needed before earning your first euro of revenue can be very high.<\/p><p style=\"font-weight: 400;\">Either you are very wealthy and can afford to make a lot of mistakes\u2026<\/p><p style=\"font-weight: 400;\">Or you are not, and then your project comes down to a race against the clock: <strong>reaching your market, convincing your first customers and generating positive cash flow<\/strong>\u2026 Before the little pink piggy bank holding all your savings is completely empty!<\/p><p style=\"font-weight: 400;\">Most often, you will therefore need to convince investors. And to do that, you will need to produce a business plan.<\/p><p style=\"font-weight: 400;\">This document will summarize:<\/p><ul><li>Your vision of the market<\/li><li>Your value proposition<\/li><li>The need you are (genuinely) going to meet<\/li><li>Your competition (direct and indirect)<\/li><li>The barriers to entry you have (industrial property, for example)<\/li><li>Your market-access strategy (segmentation)<\/li><li>Your revenue model: how will you create, then capture, the value you generate?<\/li><li>And lastly, detailed financial forecasts.<\/li><\/ul><p style=\"font-weight: 400;\"><strong>The weaknesses most frequently cited by professional investors about tech start-ups concern identifying the right market, precise knowledge of competition in all its forms, and valuing intangible assets<\/strong>, such as IP (<a href=\"https:\/\/tkminnovation.io\/en\/patent-analysis-software\/\">Industrial Property<\/a>).<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-283e6ff elementor-widget elementor-widget-menu-anchor\" data-id=\"283e6ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"partie-4\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e10a14 elementor-widget elementor-widget-text-editor\" data-id=\"1e10a14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>\u00a0<\/div><div><h2>IDENTIFYING THE RIGHT MARKET SEGMENT<\/h2><p style=\"font-weight: 400;\"><strong>One of the mistakes commonly made by researcher-entrepreneurs is overlooking the importance of a thorough market analysis.<\/strong> A solid market study is a key element in making the project credible in the eyes of investors. It must identify customer needs, market trends, opportunities and threats, as well as, as we will see next, competitor positioning.<\/p><p style=\"font-weight: 400;\"><strong>Before you get started, the most important thing is to identify all the problems your technology offering can solve<\/strong>. These represent as many markets, and more specifically market segments, that you could choose to target.<\/p><p style=\"font-weight: 400;\">For each segment, you will need to understand the real need you are going to meet, and understand the motivations and obstacles by testing your prospects\u2019 reactions.<\/p><p style=\"font-weight: 400;\">It is indeed based on the criticality of the need you are addressing that you will be able to define your future business model and set your prices, then choose your first target markets.<\/p><p style=\"font-weight: 400;\">These may turn out to be very different from what you had initially imagined. Hence the importance of a robust working method.<\/p><blockquote><p>All that will remain is to identify your first customers\u2026 Easy, right? <br \/><strong>To find out more &#8211; <\/strong><a href=\"https:\/\/tkminnovation.io\/en\/startup-target-market\/\">Researcher-entrepreneur: launch your start-up by immediately identifying the right market and your first customers<\/a><\/p><\/blockquote><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c74190e elementor-widget elementor-widget-menu-anchor\" data-id=\"c74190e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"partie-5\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f12155 elementor-widget elementor-widget-text-editor\" data-id=\"2f12155\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div> <\/div>\n<div>\n<h2>DETECTING AND KNOWING ALL YOUR COMPETITORS<\/h2>\n<p style=\"font-weight: 400;\">Another common trap for researchers is a lack of knowledge about market players, particularly competitors \u2014 all of them\u2026<\/p>\n<p style=\"font-weight: 400;\">It is not uncommon, when asked \u201cWho are your competitors?\u201d, to hear the answer \u201cI don\u2019t have any!\u201d<\/p>\n<p style=\"font-weight: 400;\"><strong>For an investor, the absence of competitors can be interpreted as the absence of a market<\/strong>. To have any hope of securing funding, you must therefore also learn to map your competition and position your offering precisely in response to these competing approaches.<\/p>\n<p style=\"font-weight: 400;\">Competition is everywhere<strong>. Your competitors are not limited to companies that will address the same need with the same technological approach as you.<\/strong> Here too, you will need to adopt a solid, thorough competitive-analysis methodology.<\/p>\n<\/div>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d422684 elementor-cta--skin-cover elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"d422684\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg lazyload\" style=\"background-image:inherit;\" role=\"img\" aria-label=\"homepage_TKM veille technologique\" data-bg-image=\"url(https:\/\/tkminnovation.io\/wp-content\/uploads\/2026\/01\/homepage_TKM-veille-technologique.png)\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t\tWould you like more information about TKM?\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/tkminnovation.io\/en\/contact-tkm-innovation\/\">\n\t\t\t\t\t\tContact us\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfecd55 elementor-widget elementor-widget-menu-anchor\" data-id=\"bfecd55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"partie-6\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62ece47 elementor-widget elementor-widget-text-editor\" data-id=\"62ece47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>\u00a0<\/div><div><h2>PROVIDING PROOF OF THE STRENGTH OF YOUR INDUSTRIAL PROPERTY<\/h2><p style=\"font-weight: 400;\">Being first or best in a market is good. Sustaining that lead over time is better. But for how long will you be able to maintain this competitive advantage?<\/p><p style=\"font-weight: 400;\">Technology companies have a major asset for this, when well managed: <strong><a href=\"https:\/\/tkminnovation.io\/en\/industrial-property-guide\/\">industrial property<\/a><\/strong>.<\/p><p style=\"font-weight: 400;\">Providing proof, as early as the business-plan drafting stage, that you hold a strong IP portfolio will help <strong>convince your investors to back you<\/strong>. Because it is an extra chance of achieving a profitable business model and strong growth before being copied, including by large groups whose market share you will come to nibble away at.<\/p><blockquote><p style=\"font-weight: 400;\"><strong><em>N.B. <\/em><\/strong><em>Lastly, this also means that, even at a very \u201cearly stage,\u201d your start-up will need to put serious technology and competitive intelligence-monitoring tools in place to continuously watch over your technological lead and your competitors\u2019 countermoves.<\/em><\/p><p><strong>To find out more: <\/strong><a href=\"https:\/\/tkminnovation.io\/en\/scientific-technical-monitoring\/\">Scientific and Technical Intelligence Monitoring: Definition and Key Principles<\/a><\/p><\/blockquote><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e48b957 elementor-widget elementor-widget-menu-anchor\" data-id=\"e48b957\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"partie-7\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd3e850 elementor-widget elementor-widget-text-editor\" data-id=\"fd3e850\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>\u00a0<\/div><div><h2>HAVING A CONVINCING PITCH<\/h2><p style=\"font-weight: 400;\">You know the saying: \u201cWhat is well conceived is clearly stated\u201d!<\/p><p style=\"font-weight: 400;\"><strong>If your application has made it through the first round, the pitch is your next test!<\/strong> This concise, impactful presentation leaves no room for improvisation. It is the tool par excellence for capturing investors\u2019 attention and convincing them to invest in your start-up\u2019s capital, meaning, don\u2019t forget, to take a risk alongside you.<\/p><p style=\"font-weight: 400;\">From experience, here are a few key points to remember:<\/p><ul><li><strong>A clear, unique value proposition.<\/strong> You are not bringing a technology\u2026 but offering to solve a clear, obvious, repeatable need among well-identified future customers.<\/li><li><strong>Your solution clearly stands out from the competition<\/strong>, with obvious, objective benefits you will provide to your future customers.<\/li><li><strong>You have solid barriers to entry<\/strong> for your competitors.<\/li><li><strong>Your business model is profitable<\/strong> and offers significant growth prospects, notably through already-identified adjacent markets.<\/li><\/ul><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2a4811 elementor-widget elementor-widget-menu-anchor\" data-id=\"a2a4811\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"partie-8\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f03749 elementor-widget elementor-widget-text-editor\" data-id=\"4f03749\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"P1\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>\u00a0<\/div><div><h2>OPTIMIZING YOUR FUNDRAISING WITH IZINOV<\/h2><p style=\"font-weight: 400;\">Funding options are very varied and relatively plentiful. But competition is fierce and you usually have little time. This is why having the right analysis tools can prove to be a decisive asset for your project.<\/p><p style=\"font-weight: 400;\"><a href=\"https:\/\/tkminnovation.io\/en\/solutions\/tkm-services-consulting-and-research\/izinov-technology-panorama\/\"><strong>IZINOV<\/strong><\/a> is designed to help entrepreneurs <strong>strengthen their fundraising file by providing strategic information and precise analyses<\/strong> of your markets, your competitors and your industrial-property positioning<a href=\"#P1\" name=\"_ftnref1\">[1]<\/a>.<\/p><h3><strong>An effective, cost-efficient solution<\/strong><\/h3><p style=\"font-weight: 400;\"><strong>IZINOV<\/strong> is a complete range of services covering market analysis and industrial-property mapping, with results available in 10 days after requiring only 2 hours of your time to scope out the analysis.<\/p><p style=\"font-weight: 400;\">Once your business is up and running smoothly, <strong>Izinov<\/strong> also offers <strong>subscription-based monitoring services<\/strong>. At the pace of your choice, <strong>every month or every quarter<\/strong>, you receive a complete monitoring review of your markets, your customers, your competitors and technological developments.<\/p><p style=\"font-weight: 400;\">Originally designed for SMEs and start-ups, Izinov offers service prices starting at a cost of 1,300 euros, after deducting available grants.<\/p><p style=\"font-weight: 400;\">Since its creation in 2017, <strong>IZINOV<\/strong> has won over more than 250 clients: start-ups, innovative SMEs, and large private and public groups.<\/p><p style=\"font-weight: 400;\">Besides the quality and customization of the service, all of them appreciated how quickly the service was delivered, the efficiency of the scoping phase (2 hours of your time) and the short turnaround for the deliverable (8 days).<\/p><h3><strong>A concrete example<\/strong><\/h3><p style=\"font-weight: 400;\"><strong>A start-up developing a range of connected medical devices<\/strong> was preparing its fundraising file. Thanks to <strong>IZINOV<\/strong>, in less than 10 days a <strong>market &amp; competition overview<\/strong> was carried out, identifying several application markets and customers following the analysis of <strong>2,500 relevant patents<\/strong>, <strong>publications<\/strong> and <strong>collaborative projects<\/strong>, on a global scale. A <strong>concise map<\/strong> of its technological and competitive environment was thus drawn up very quickly, making it possible to characterize the start-up\u2019s promising positioning.<\/p><p style=\"font-weight: 400;\">The patent mapping (also available as part of the <strong>IZINOV<\/strong> offering) also helped illustrate the key position of the patents filed by the start-up and provide evidence regarding the barriers to entry it could erect. A few months later, it <strong>closed a first fundraising round of 2 million euros<\/strong>.<\/p><h6>[1] Patent Overview &amp; Mapping \u2013 Products from the IZINOV service range<\/h6><blockquote><p style=\"font-weight: 400;\">Are you looking to complete your first fundraise?<br \/>Do you need to deepen your market analysis?<br \/>To thoroughly map your competitors?<br \/>To demonstrate the strategic positioning of your patents?<br \/>Or to set up effective, professional strategic intelligence monitoring?<\/p><\/blockquote><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf9bc5f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"bf9bc5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/tkminnovation.io\/en\/contact-tkm-innovation\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20.697\" height=\"11.6\" viewBox=\"0 0 20.697 11.6\"><g id=\"Calque_1-2\" transform=\"translate(-8.493 0.139)\"><g id=\"Calque_1-2-2\" data-name=\"Calque_1-2\" transform=\"translate(-0.5 -0.139)\"><path id=\"Trac&#xE9;_778\" data-name=\"Trac&#xE9; 778\" d=\"M23.79,11.6a.5.5,0,0,1-.35-.857L27.967,6.3H9.493a.5.5,0,0,1,0-1H27.967L23.44.857a.5.5,0,1,1,.7-.714l5.4,5.3a.5.5,0,0,1,.112.163h0v0h0v0h0v0h0a.5.5,0,0,1,.029.264v0h0v0h0l0,.021h0v0h0v0h0a.5.5,0,0,1-.131.235l0,0h0l-5.4,5.3A.5.5,0,0,1,23.79,11.6Z\" fill=\"#fff\"><\/path><\/g><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CONTACT US <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>For a researcher who has spent several years on an ambitious research project, the world of entrepreneurship can be a genuine opportunity to add value to their research work, but it can also be a new journey into the unknown that can sometimes prove daunting. <\/p>\n","protected":false},"author":3,"featured_media":8444,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[198],"tags":[205],"class_list":["post-8442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-start-up"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Can a Start-up Succeed in Raising Funds? 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