{"id":8475,"date":"2023-10-31T17:24:00","date_gmt":"2023-10-31T16:24:00","guid":{"rendered":"https:\/\/preprod.tkminnovation.io\/intelligence-monitoring-is-it-necessarily-expensive-and-complex\/"},"modified":"2026-11-03T16:42:42","modified_gmt":"2026-11-03T15:42:42","slug":"technology-monitoring-approach","status":"publish","type":"post","link":"https:\/\/tkminnovation.io\/en\/technology-monitoring-approach\/","title":{"rendered":"Intelligence Monitoring: Is It Necessarily Expensive and Complex?"},"content":{"rendered":"\t\t
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TABLE OF CONTENTS<\/h2>\n
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  1. Introduction<\/a><\/li>\n
  2. Intelligence monitoring: a process that\u2019s not so complicated, but essential<\/a><\/li>\n
  3. The obstacles to effective intelligence monitoring<\/a><\/li>\n
  4. Databases: indispensable tools for intelligence monitoring<\/a><\/li>\n
  5. Beyond database access<\/a><\/li>\n
  6. With TKM Platform, benefit from a single point of access to all the world\u2019s databases<\/a><\/li>\n
  7. The TKM platform, the solution for SME and start-up intelligence monitoring<\/a><\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    The intelligence-monitoring approach<\/a> has become essential for analyzing open information, which is currently growing very strongly. This leaves real opportunities for SMEs<\/a> and start-ups<\/a> that have a vital need for organized intelligence monitoring.<\/p>

    In a world where information is the key to competitiveness and where strategic and technological intelligence monitoring has become a necessity, controlling the cost of accessing quality raw information has become a major challenge.<\/p>

    By way of illustration, and when it comes to patent databases, companies continue to devote what we believe are far too large budgets to accessing this information, even though it is increasingly available for free or at much more reasonable cost.<\/p>

    Whether you are an SME executive or a monitoring analyst, you have probably run into this issue and must manage a limited budget dedicated to intelligence monitoring.<\/p>

    In this context, our software suite offers a genuine opportunity for quick access to a multitude of open data sources with worldwide coverage. This lets you set up a monitoring process on your competitors\u2019 progress, markets, customers, or new technologies.<\/p>

    At TKM, we have also created the IZINOV<\/a> solutions, which offer a genuinely accessible alternative for SMEs or start-ups.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    INTELLIGENCE MONITORING: A PROCESS THAT\u2019S NOT SO COMPLICATED, BUT ESSENTIAL<\/h2>\n

    Whatever your industry, technology intelligence monitoring<\/strong> and strategic intelligence monitoring<\/strong> are more essential than ever. They let you stay at the cutting edge of innovation<\/strong>, keep an eye on the competition<\/strong> and spot market opportunities<\/strong>.<\/p>\n

    However, this intelligence-monitoring approach is increasingly becoming professionalized, both in terms of tools and methodology. Indeed, the abundance of information we have been swamped with since the rise of the Internet has finally put an end to the illusion that being well informed was easy. That myth is over! And we collectively need to relearn the basics of effective monitoring, meaning monitoring that usefully feeds the decision-making and strategic-management process.<\/p>\n

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    \n Accessing data is one thing. Classifying and analyzing that data is much better. And sharing it to internally feed a process of collective intelligence is the ultimate goal.<\/strong>\n <\/p>\n<\/div>\n<\/blockquote>\n

    How do companies approach intelligence monitoring today?<\/strong><\/h3>\n

    SMEs, in particular, often devote more resources to monitoring than they themselves realize.<\/p>\n

    But for lack of organization and effective tools, monitoring is limited to decentralized, even individual activities, without an organized, collective and methodical monitoring strategy.<\/strong><\/p>\n

    Everyone watches their own networks, sets up Google Alerts, reads a few specialized newsletters, or keeps track of a handful of key information sources. But nothing allows this monitoring to be consolidated into a strategic-management process, and a lot of important information can remain under the radar for a long time.<\/p>\n<\/div>\n

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    THE OBSTACLES TO EFFECTIVE INTELLIGENCE MONITORING<\/h2>

    Several factors can contribute to this situation.<\/p>

    Do you recognize yourself in the following points?<\/p>

    1. Lack of resources<\/strong>: SMEs often have limited resources to devote to intelligence monitoring. Granted, time is money. But so is a missed opportunity\u2026<\/li>
    2. Cost of databases<\/strong>: A corollary of the previous point, access to specialized, paid databases is often prohibitively expensive. And it\u2019s even worse to pay a lot for access to a database that won\u2019t be used\u2026 Not to mention the risk that this investment won\u2019t survive the next budget review.<\/li>
    3. Lack of training<\/strong>: Monitoring is not only a matter of accessing information, but also of methods and techniques for analyzing that information and quickly making it speak usefully. For lack of time or staff, part-time outsourcing can be a solution.<\/li>
    4. Lack of analysis tools<\/strong>: Even with the right data sources, the volume of information is often too large to process manually. This requires filtering and analysis tools. These tools will also let you capitalize over time on this knowledge base, turning it into a genuine company asset.<\/li><\/ol>

      Read also \u2013 Weak Signals: How to Avoid Missing Them in Your Monitoring Work?<\/a><\/p><\/blockquote>

      Intelligence monitoring is often perceived as a luxury or a secondary task<\/strong>, or even worse, a chore\u2026 When in fact it has a place, more than ever, at the heart of a company\u2019s strategic management.<\/p>

      But this is not inevitable!<\/p>

      The cost and complexity associated with accessing and analyzing paid databases are obstacles, but they are not insurmountable. There are indeed solutions to make monitoring more effective and less costly<\/strong>, as we will see below.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      DATABASES: INDISPENSABLE TOOLS FOR INTELLIGENCE MONITORING<\/h2>\n

      Databases: what are we talking about and why are they useful?<\/strong><\/h3>\n

      All research work, all conferences, all claims in the form of patents or trademarks, all collaborative projects (in France, but also in Europe or worldwide), all developments in standards\u2026 are published and available online in searchable databases. This data is the raw material for any technology or strategic intelligence-monitoring approach.<\/p>\n

      Unlike general-purpose search engines, databases offer reliable, detailed content<\/strong>. Their structure also allows for highly precise querying, which is very valuable for monitoring.<\/p>\n

      Once the right \u201csearch strategy\u201d has been developed and validated, monitoring can easily be automated.<\/p>\n

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      The good news is that this access is increasingly open and free.
      <\/strong>The bad news is that this does not solve the problem of the amount of information to process \u2014 quite the opposite\u2026<\/strong><\/p>\n<\/blockquote>\n

      The monitoring analyst is often overwhelmed by the mass of raw information to sort through. Even with a very finely tuned search strategy, it is not uncommon for 80 to 90% of the information returned by this automated monitoring to prove irrelevant\u2026<\/p>\n

      The solution of being more restrictive in collection is not satisfactory either, since it risks missing relevant information<\/strong>.<\/p>\n

      All these tasks pull the person in charge of monitoring away from the genuinely useful activities that should normally fill their days: disseminating information, building collective intelligence, investigating topics of interest in greater depth, or digging into weak signals\u2026
      In short, everything that makes the monitoring profession interesting, but also what gives it its strategic importance. On this point, AI can help you save precious time\u2026<\/p>\n

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      Read also: How Is Machine Learning Revolutionizing the Monitoring Process?<\/a><\/p>\n<\/blockquote>\n<\/div>\n

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      The cost of accessing databases<\/strong><\/h3>\n

      Free or paid?<\/p>\n

      While using paid databases can be justified<\/strong> (coverage, speed, advanced search features\u2026), it is clearly not a mandatory step<\/strong>, especially for an SME wanting to professionalize its monitoring.<\/p>\n

      Between doing nothing about monitoring,<\/strong> because it\u2019s too expensive \u2014 which amounts to driving without insurance just because you\u2019ve never had an accident \u2014 and spending a fortune on access to raw data, there fortunately is a happy medium.<\/strong><\/p>\n

      When it comes to patents, for example, there are free services operated by the offices themselves, which provide a first level of access that is entirely satisfactory for starting a competitive and technology intelligence-monitoring process.<\/p>\n

      While it can sometimes prove useful to later move to paid databases, particularly to benefit from additional features (download speed, sorting and filtering functions), you can also find very satisfactory solutions at reasonable prices, starting at 3,000 euros per year.<\/p>\n

      A quick economic analysis of the expected gain will quickly help inform your decision.<\/p>\n

      The cost can vary depending on several factors, including the following:<\/p>\n