{"id":8490,"date":"2023-07-11T15:12:00","date_gmt":"2023-07-11T13:12:00","guid":{"rendered":"https:\/\/preprod.tkminnovation.io\/knowledge-management-building-an-intangible-asset-from-intelligence-monitoring\/"},"modified":"2026-11-03T17:05:02","modified_gmt":"2026-11-03T16:05:02","slug":"knowledge-management-guide","status":"publish","type":"post","link":"https:\/\/tkminnovation.io\/en\/knowledge-management-guide\/","title":{"rendered":"Knowledge management: creating an intangible asset through monitoring"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8490\" class=\"elementor elementor-8490 elementor-810\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7edc9d5f e-con-full e-flex e-con e-parent\" data-id=\"7edc9d5f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cba2c02 elementor-widget elementor-widget-text-editor\" data-id=\"cba2c02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>TABLE OF CONTENTS<\/h2>\n<ol>\n<li><a style=\"color: #fffaf8; text-decoration: underline;\"<a href=\"#partie-1\">Knowledge management: definitions and challenges<\/a><\/li>\n<li><a style=\"color: #fffaf8; text-decoration: underline;\"<a href=\"#partie-2\">How the lack of structuring in monitoring work harms knowledge management<\/a><\/li>\n<li><a style=\"color: #fffaf8; text-decoration: underline;\"<a href=\"#partie-3\">TKM Platform: an overpowering tool to finally turn your monitoring into an intangible asset<\/a><\/li>\n<li><a style=\"color: #fffaf8; text-decoration: underline;\"<a href=\"#partie-4\">The future is &#8220;Just unevenly distributed&#8221;<\/a><\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46f17f0 elementor-widget elementor-widget-menu-anchor\" data-id=\"46f17f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"part-1\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65c1e2e7 elementor-widget elementor-widget-text-editor\" data-id=\"65c1e2e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<h2>KNOWLEDGE MANAGEMENT: DEFINITIONS AND CHALLENGES<\/h2>\n<h3><strong>From the hive to the company: the importance of Knowledge Management<\/strong><\/h3>\n<p style=\"font-weight: 400;\">Knowledge Management is not a recent concept, far from it. <strong>Born in the 90s<\/strong>, this discipline quickly established itself as <strong>a strategic lever for companies<\/strong>. For the Davenport Group, Knowledge Management is <em>&#8220;<strong>the systematic exploitation of the company&#8217;s knowledge to improve its operations<\/strong>&#8220;<\/em>.<\/p>\n<p style=\"font-weight: 400;\">Companies such as <strong>Microsoft<\/strong>, iconic in the world of knowledge management, are renowned for their <strong>culture of innovation and their ability to quickly adapt to market changes<\/strong>. To achieve this, the Redmond firm uses knowledge management tools to <strong>share skills and expertise among its employees<\/strong>, whether they are in the United States, India, France&#8230; or anywhere in the world.<\/p>\n<p style=\"font-weight: 400;\">These tools, such as <strong>internal wikis<\/strong> or <strong>discussion forums<\/strong>, make it possible to <strong>capitalize<\/strong> on existing knowledge and <strong>make it accessible<\/strong> to everyone. It is this ability to transform collected information into useful knowledge that makes Microsoft a market leader even today. And also a magnificent beehive.<\/p>\n<h3><strong>From monitoring to intangible asset: a natural evolution<\/strong><\/h3>\n<p style=\"font-weight: 400;\">How is this knowledge obtained in the first place? This is where monitoring comes in. In the company, <strong>monitoring is the process by which information is collected, analyzed, and disseminated<\/strong>. It <strong>allows the company to stay up to date<\/strong> on the latest market trends, technological developments, competitors&#8217; moves, and many other key factors.<\/p>\n<p style=\"font-weight: 400;\"><strong>The intangible asset<\/strong>, at the other end of the spectrum, is the <strong>final product of effective information and knowledge management<\/strong>. Here are some common examples of intangible assets:<\/p>\n<ul>\n<li>A knowledge base<\/li>\n<li>Intellectual property<\/li>\n<li>An organizational culture<\/li>\n<li>A network, relationships, an address book<\/li>\n<li>The know-how of your employees<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">Through these examples, we understand that the challenge is not only to gather relevant information. It must also be <strong>given a structure to simplify access and make it truly useful<\/strong>.<\/p>\n<p style=\"font-weight: 400;\"><strong>Google<\/strong>, another champion of knowledge management, is today one of the world&#8217;s largest tech companies. One of the reasons for its success lies in its <strong>ability to create valuable intangible assets from monitoring<\/strong>. This intangible asset is an unparalleled knowledge of <strong>user behavior on the Internet<\/strong>. Thanks to constant monitoring and the analysis of billions of queries, Google has been able to develop increasingly tailored services and optimize its advertising revenue.<\/p>\n<p style=\"font-weight: 400;\">No need to be called Microsoft or Google to benefit from monitoring tools. If your hive is small, you can still fully benefit from Knowledge Management tools and methods. But before implementing such processes, you must first <strong>understand what goes wrong when trying to do without them<\/strong>&#8230;<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-518f50e elementor-cta--skin-cover elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"518f50e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg lazyload\" style=\"background-image:inherit;\" role=\"img\" aria-label=\"webinaire cabinet CIR CII\" data-bg-image=\"url(https:\/\/tkminnovation.io\/wp-content\/uploads\/2026\/03\/webinaire-cabinet-CIR-CII.png)\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t\tWould you like to be informed of our new articles?\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/tkminnovation.io\/en\/tkm-newsletter-technology-monitoring\/\">\n\t\t\t\t\t\tSubscribe to our newsletter\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef2e36b elementor-widget elementor-widget-menu-anchor\" data-id=\"ef2e36b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"part-2\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d55adc0 elementor-widget elementor-widget-text-editor\" data-id=\"d55adc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<h2>HOW THE LACK OF STRUCTURING IN MONITORING WORK HARMS KNOWLEDGE MANAGEMENT<\/h2>\n<h3><strong>Corporate monitoring: an often untapped treasure<\/strong><\/h3>\n<p style=\"font-weight: 400;\">Why don&#8217;t all companies succeed in transforming their monitoring into a valuable intangible asset like Google?<\/p>\n<p style=\"font-weight: 400;\">One of the reasons is the <strong>lack of structuring in monitoring work<\/strong>. In the absence of a clear strategy and coordination between different stakeholders, monitoring can quickly become an isolated and unstructured task.<\/p>\n<p style=\"font-weight: 400;\">Companies in the pharmaceutical sector often illustrate this point in an enlightening way. Positive point: many <strong>engineers carry out in-depth monitoring on specific subjects<\/strong>. Negative point: in the absence of coordination, everyone <strong>carries out their own monitoring in isolation<\/strong>. The knowledge acquired in this way is rarely shared with the rest of the company and risks disappearing when the employee leaves.<\/p>\n<p style=\"font-weight: 400;\">This situation is unfortunately common in many organizations and hinders the effectiveness of knowledge management. It is all the more common in roles where individual monitoring is necessary, putting collective interest in the background.<\/p>\n<h3><strong>The illusion of easy information: the trap of the digital age<\/strong><\/h3>\n<p style=\"font-weight: 400;\">At the same time, the information age has radically changed the game. Today, thanks to the Internet, companies have <strong>access to an almost unlimited amount of information<\/strong>. But this abundance of information is a double-edged sword. Without a structured monitoring strategy, companies can easily be overwhelmed by this mass of information. We&#8217;ve all experienced this at some point.<\/p>\n<p style=\"font-weight: 400;\">Let&#8217;s illustrate this&#8230; Your company might have an <strong>online sales site<\/strong>. Thanks to the Internet, <strong>you have access to a multitude of information<\/strong> about your competitors, customers, suppliers, etc. Without an adequate monitoring strategy, this information can turn into a <strong>flood of indigestible data<\/strong>. You then risk finding yourself paralyzed, unable to sort through relevant information and make informed decisions.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34ebaae elementor-cta--skin-cover elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"34ebaae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg lazyload\" style=\"background-image:inherit;\" role=\"img\" aria-label=\"homepage_TKM veille technologique\" data-bg-image=\"url(https:\/\/tkminnovation.io\/wp-content\/uploads\/2026\/01\/homepage_TKM-veille-technologique.png)\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t\tWould you like more information?\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/tkminnovation.io\/en\/contact-tkm-innovation\/\">\n\t\t\t\t\t\tContact us\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad2359d elementor-widget elementor-widget-menu-anchor\" data-id=\"ad2359d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"part-3\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f635bf elementor-widget elementor-widget-text-editor\" data-id=\"5f635bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<h2>TKM PLATFORM: AN OVERPOWERING TOOL TO FINALLY TURN YOUR MONITORING INTO AN INTANGIBLE ASSET<\/h2>\n<h3><strong>TKM Platform: a lever for transformation<\/strong><\/h3>\n<p style=\"font-weight: 400;\">Fortunately, there are tools that can help companies overcome these challenges. Our <strong>strategic monitoring software<\/strong> is one of them. Thanks to its advanced features, it allows companies to <strong>structure their monitoring<\/strong>, <strong>collaborate around information<\/strong>, and <strong>capitalize on their knowledge<\/strong>.<\/p>\n<p style=\"font-weight: 400;\">For the SME manager as well as the R&amp;D director, TKM Platform can quickly become a major asset. Indeed, it makes it possible to <strong>structure the monitoring work and turn it into an intangible asset<\/strong>. Thus, even if an employee leaves the company, the knowledge they have acquired is not lost. It is stored in the software platform and remains easily accessible to all other members of the company, much more so than in a dark Excel file.<\/p>\n<h3><strong>An intangible capitalization tool<\/strong><\/h3>\n<p style=\"font-weight: 400;\">TKM Platform is more than a simple monitoring tool. It is a genuine <a href=\"https:\/\/tkminnovation.io\/en\/knowledge-management\/\">knowledge management<\/a> platform that <strong>literally creates your intangible assets<\/strong>. For example, you will be able to build a <strong>centralized knowledge base<\/strong>, or set up <strong>detailed competitor profiles<\/strong>, or even build <strong>sector expertise<\/strong>. Once these assets are created, you just need to feed them, and above all, use them.<\/p>\n<p style=\"font-weight: 400;\">With TKM Platform, monitoring does not disappear: it is capitalized and shared, thus contributing to strengthening the company&#8217;s knowledge heritage.<\/p>\n<blockquote>\n<p><strong>\u27a1\ufe0f Discover <a href=\"https:\/\/tkminnovation.io\/en\/solutions\/\">TKM Platform<\/a><\/strong><\/p>\n<\/blockquote>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5f739e elementor-widget elementor-widget-menu-anchor\" data-id=\"a5f739e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"part-4\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27ba6ad elementor-widget elementor-widget-text-editor\" data-id=\"27ba6ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<h2>THE FUTURE IS &#8220;JUST UNEVENLY DISTRIBUTED&#8221;<\/h2>\n<p style=\"font-weight: 400;\">Just like pollen for a bee, <strong>information is your most precious asset<\/strong>. But it is only precious if you know how to transform it. Each of your information sources and knowledge must be leveraged, <strong>so that your monitoring helps you create useful intangible assets<\/strong>. This is the <strong>role of Knowledge Management<\/strong>, and TKM Platform can significantly contribute to it.<\/p>\n<p style=\"font-weight: 400;\"><strong>The future belongs to companies that know how to make monitoring a strategic asset<\/strong>, by structuring their monitoring approach and capitalizing on the acquired knowledge. The honey of the digital hive is within reach of those who know how to extract it. As science fiction writer William Gibson said: <em>&#8220;The future is already here &#8211; it&#8217;s just unevenly distributed&#8221;<\/em>. It is up to each company to empower itself to capture its share.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08e050e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"08e050e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/tkminnovation.io\/en\/contact-tkm-innovation\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CONTACT US<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Your company is a beehive. Each employee, sometimes unknowingly, harvests information like a bee gathers pollen. This is the monitoring process. Then comes the complex transformation of mundane information into a highly valuable intangible asset: pollen becomes honey thanks to meticulous organization and incredibly effective communication. It is this organization that allows the hive to survive and thrive. In your company, Knowledge Management methods will allow you to develop and remain competitive.<\/p>\n","protected":false},"author":3,"featured_media":8492,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[198],"tags":[204],"class_list":["post-8490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-knowledge"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Knowledge management: creating an intangible asset through monitoring | TKM | Plateforme de veille technologique IA<\/title>\n<meta name=\"description\" content=\"From harvesting to transforming mundane information into a highly valuable intangible asset. Knowledge management methodology.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tkminnovation.io\/en\/knowledge-management-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Knowledge management: creating an intangible asset through monitoring | TKM | Plateforme de veille technologique IA\" \/>\n<meta property=\"og:description\" content=\"From harvesting to transforming mundane information into a highly valuable intangible asset. Knowledge management methodology.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tkminnovation.io\/en\/knowledge-management-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"TKM | Plateforme de veille technologique IA\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-11T13:12:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-03T16:05:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tkminnovation.io\/wp-content\/uploads\/2023\/07\/Images-site-TKM-13.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1152\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Julie Lambert\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Julie Lambert\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Knowledge management: creating an intangible asset through monitoring | TKM | Plateforme de veille technologique IA","description":"From harvesting to transforming mundane information into a highly valuable intangible asset. 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