TKM a accompagné EADS dans la réalisation de 2 états de l’art différents : l’un sur l’assemblage des matériaux composites et le second sur la réalité augmentée. Si l’objet du premier était la description exhaustive du sujet, le second a couvert la totalité du processus de veille en allant jusqu’à la définition d’une feuille de route suivie de recommandations stratégiques. Avec ces 2 études, TKM a su démontrer la performance et le bien-fondé de sa méthodologie innovante lui permettant de formuler des recommandations basées sur des éléments pragmatiques.

Mission context:
EADS souhaite implémenter une nouvelle solution technologique dans l’ensemble de ces business units.

Mission goals:
L’objectif est d’effectuer une cartographie exhaustive et objective de l’environnement technologique (Publications / Brevets / Web / Acteurs / Projets et des cas d’affaires) de la solution envisagée et de fournir une analyse détaillée sur le positionnement stratégique que pourrait EADS sur cette solution en apportant un plan d’implémentation sur 10 ans de ces technologies.

Methodology:

• Technology benchmarking
• Analysis and segmentation
• Defining focus groups and hosting events
• Interviews with affiliated decision makers
• Defining "priority actions" to implement
• Implementation plan

Results obtained:
Operational "use cases" and a 10-year strategic plan

We contacted TKM in order to request their support in diversifying our activities. Thanks to their literature collection and analysis tools, they were able to map the entirety of our technology’s scope of application, as well as help us identify new avenues for growth. This mission solidified a strategic turn that the company is currently taking on the basis of TKM’s recommendations.

Mission context:
Heavily dependent on the manufacturing industry in general and on the automobile industry in particular, this SME wanted to diversify into new markets in order to preempt any crisis similar to the one it experienced in 2009.

Mission goals:
Giving the SME the ability to diversify into new markets with strong potential – Mapping all scopes of application – Prioritizing and providing the keys to understanding how to penetrate these market.

Methodology:

• Researching patent-publication databases
• Analyzing the constituted database
• Cartographie de l’ensemble des applications possible
• Web search
• Leading 30 interviews with technical directors in order to evaluate/validate needs and to quantify the market made accessible by the technology.

Results obtained:
This study allowed our client to identify three new markets with high potential for tangible applications, as well as obtain a deep analysis of each sector with:

• the value chain
• the market
• actors and potential clients
• interest
• obstacles
• market access routes

TKM a réalisé pour nous une étude de marché sur les substances naturelles pour la protection des cultures. Le travail, les outils innovants de TKM et l’expertise de leurs consultants nous a permis d’obtenir une vision très précise du marché, ce qui nous a permis de faire les bons choix en termes de stratégie.

Mission context:
Mission context: This start-up works on new natural molecules.

Mission goals:

• Obtaining figures about the identified market: market share, product prices according to application
• Obtaining the price of licenses in the sector
• Identifying market trends and sounding out industry actors concerning these products

Methodology:

• Web search
• Specialized sites
• Financial press
• Company databases
• Entretiens de 10 experts spécialisés

Results obtained:
This study allowed our client to have a quantitative idea about the market for the products identified, an estimate of the cost of a license in the industry, as well as qualitative information allowing for the better promotion of their new molecules to market leaders (development partners, patent license, or product sales). This study also yielded a more global view on the products used today in Europe and in France, as well as the actors present in the market.