CUSTOMER PROBLEM
Sorting through a growing influx of competing patents
Monitoring has always been at the heart of the concerns of Babolat managers.
Keeping an eye on new patents, having a precise inventory of existing ones, anticipating future market developments, exploring avenues of innovation: all crucial issues for the brand's R&D engineers.
But faced with the growing influx of patents filed each year by competitors, how can we see clearly? Collecting information properly, sorting it and classifying it is an important issue. Disseminating it well is just as important, especially for product engineers who are not used to reading patents.
THE TKM SOLUTION
Artificial intelligence and human expertise
Every month, more than a thousand new patents are filed internationally. All are likely to interest Babolat. Capitalizing on the power of AI, the TKM monitoring software carries out filtering (theme, degree of relevance, etc.) to submit around a hundred key patents to the Babolat teams via a newsletter... If the time saving this represents is appreciated , the newsletter is gradually proving insufficient given the explosion in the number of documents published.
An additional service is then set up. TKM offers the Babolat R&D team a monthly debriefing to focus on the twenty-five to thirty patents and key players. This exchange called “Open Watch”, lasting forty-five minutes, takes place a few days after sending the newsletter. Here collective intelligence comes into action: ideas are born, questions arise, new projects take shape.
AND CONCRETELY, WHAT DOES THIS GIVE?
Having knowledge capital, a key asset for innovation
At any time, Babolat engineers can connect to the TKM software platform to capitalize on the information collected year after year. They question it, share and produce their own graphs and analyses. Over time, the company builds knowledge capital, a real key asset for its ability to innovate.
- Exhaustive and classified information on competitive activity;
- Increased distribution to minimize the risks of missing key information;
- Better sharing of ideas within teams;
- A considerable time saver.
