It has never been so simple to have access to millions of scientific publications, patents or news on startups or in your markets. Alert tools, aggregators and other Scrapers are everywhere!
However, despite this apparent facility and this impressive arsenal of tools, technological watch is still too often the weak link in strategic decision -making processes related to R&D and innovation.
For what ? Because having access to information is no longer enough. The real challenge is to draw useful, usable and aligned insights with your business issues.
The illusion of the "easy" day before touches its end
Collect is not watching
Digitalization has multiplied the sources, formats, and volumes. The result? Chronic information overload that overwhelms teams. Even the best-configured systems end up generating " noise " and therefore struggle to produce useful analyses and detect weak signals that can impact your strategy.
And when the time spent cleaning and sorting data takes precedence over the analysis, the day before loses its raison d'être and its added value in your decision -making processes.
When your teams spend more time sorting than fueling your decisions ...
One statistic is now frequently cited: only 10 to 15 % of the documents collected in a monitoring feed are deemed useful or relevant. This is what TKM calls the 10% rule. A figure that speaks volumes about the wasted energy – and the untapped potential of monitoring.
The result is an enormous amount of time spent on unproductive and tedious tasks , reduced fields of surveillance to limit the amount of information to be processed, risks of missing information or a crucial signal, and finally, strategic choices without the feeling of having had all the information at hand to make informed decisions.
Replace the day before at the heart of strategic decisions
The day before does not summarize tools, it is a strategic lever.
Monitoring isn't just about "watching what's happening." It's about detecting, anticipating, and guiding. Good monitoring should allow you to:
- better position your R&D projects,
- to best inform your industrial property strategy
- to identify technological or competitive threats earlier ,
- seize opportunities before your competitors.
- align your investments with market signals.
But for that, you need a method, robust tools, and sometimes ... a overhaul of your current practices.
Artificial intelligence: fashion effect or solution?
No "magical" AI will do the job. However, in the field of scientific and technological monitoring, a well-trained AI, customized to your specific use cases , can bring you significant productivity gains while improving the quality of your strategic information.
Intelligent and precise (tailor-made) solutions become powerful levers to sort, classify, enrich your data while freeing up your teams' time to do the job to be done by an R&D team: analyze, cooperate, co-create and… decide.
Do you want to transform your watch into a competitive advantage?
Our 35-page guides you through this process. It's not just another software user manual or a pro-tech plea. It's a structured in which we share over 20 years of experience and thousands of monitoring reports, state-of-the-art analyses, and technology maps, and it will help you to:
- understand why the classic approaches are now difficult,
- identify concrete improvement levers,
- Explore the real role that AI can play in your standby devices,
- (re) put the day before at the center of your innovation strategy.
