CUSTOMER PROBLEM

 

Looking for a needle in a haystack

L'Oréal places environmental issues at the heart of its innovation strategy. In a highly competitive environment, where intellectual property plays a key role, patent monitoring is a rigorous discipline for all the group's business experts. Every year, several thousand new patents must be monitored and analyzed worldwide!

How, amidst all this mass of information, can we identify the patents that are truly relevant from an environmental point of view?

Most patent monitoring tools allow you to set up alerts based on keywords… but can we really reduce a concept as vast and complex as eco-responsibility to a set of keywords?

Other AI “solutions” boast of locating interesting documents for you in a few clicks, but the accuracy level of these generic AIs does not exceed 30 to 40%: largely insufficient to shed light on such a sensitive and strategic subject.

 

 

THE TKM SOLUTION

 

A customized monitoring solution to achieve an unparalleled level of accuracy

To address complex intellectual property issues, TKM aims for levels of accuracy far exceeding those of the market. Our solution relies on training a set of AI models focused on the client's specific needs.

Working with L'Oréal experts, our AI team is training a machine learning and deep learning model to recognize and identify any potentially relevant document. Without defining any predefined rules, our AI platform is designed to identify common patterns in documents considered to be eco-responsible, regardless of the technical criteria: bio-sourced ingredients, exclusion of certain synthetic molecules, more resource-efficient manufacturing processes, etc

Within a few weeks, very encouraging initial results allowed the solution to be tested as a "proof of concept". Once the results stabilized and the targeted accuracy rate was reached, the model went into production.

 

 

AND WHAT DOES THAT ACTUALLY MEAN?

 

An absolute priority given to strategic patents

Each week, L'Oréal researchers receive a notification in their technology monitoring tool which prioritizes bringing to their attention the truly strategic patents: an infinitesimal percentage compared to the hundreds of patents published each month in their field.

• A valuable time saver;

• The innovation teams are focused on their strategic focus: putting respect for the environment and planetary resources at the heart of the group's offering.