SUMMARY
- Introduction
- Monitoring approach: a process that's not so complicated but essential
- Obstacles to an effective monitoring approach
- Databases: essential tools for the monitoring process
- Beyond access to the BBD
- With TKM Platform, you benefit from unique access to all global databases
- The TKM platform, the solution for monitoring SMEs and start-ups
Monitoring has become essential for analyzing open information, which is currently experiencing very strong growth. This presents real opportunities for SMEs and start-ups, which have a vital need for organized monitoring.
In a world where information is the key to competitiveness and where strategic and technological monitoring has become a necessity, controlling the costs of access to quality raw information has become a major challenge.
By way of illustration and with regard to patent databases, companies continue to devote budgets, in our opinion, far too high to access this information, yet it is increasingly often accessible free of charge or at much more reasonable costs.
Whether you are an SME manager or a monitoring analyst, you are undoubtedly facing this problem and must control a budget dedicated to monitoring which is limited.
In this context, our software suite offers a real opportunity for rapid access to a multitude of open data sources and global coverage. This allows you to implement a monitoring process on the progress of your competitors, markets, your customers, or even new technologies.
At TKM we have also created the IZINOV solutions which provide a truly accessible alternative for SMEs or startups.
MONITORING APPROACH: A PROCESS THAT'S NOT SO COMPLICATED BUT IS ESSENTIAL
Whatever your sector of activity, technological and strategic monitoring are more essential than ever. They allow you to stay at the forefront of innovation, monitor the competition , and identify market opportunities.
However, this monitoring approach is increasingly becoming professionalized, both in terms of tools and methodology. Indeed, the abundance of information that we have been overwhelmed with since the rise of the Internet has led us to believe that being well informed was easy. It's the end of a myth! And we must collectively relearn the basics of effective monitoring, that is to say monitoring that usefully feeds the decision-making and strategic management process.
Accessing data is one thing. Classifying and analyzing this data is much better. And sharing them to nourish a process of collective intelligence internally is the goal.
How do companies approach monitoring today?
SMEs, in particular, often devote more resources to monitoring than they themselves believe.
But due to a lack of organization and effective tools, monitoring is limited to decentralized or even individual activities without an organized, collective and methodical monitoring strategy.
Everyone monitors their networks, schedules Google alerts, reads a few specialized newsletters or follows up on a few key information sources. But there is nothing to consolidate this monitoring at the level of a strategic management process, and a lot of important information can remain under the radar for a long time.
OBSTACLES TO AN EFFECTIVE MONITORING APPROACH
Several factors may contribute to this finding.
Do you recognize yourself in the following points?
- Lack of resources : SMEs often have limited resources to dedicate to competitive intelligence. Time is money, of course. But so is a missed opportunity…
- Database costs : As a corollary to the previous point, access to specialized, paid databases is often prohibitively expensive. And it's even worse to pay a high price for access to a database that won't be used… Not to mention the risk that this investment won't pass the next budget review.
- Lack of training : Information monitoring is not just about accessing information, but also about methods and techniques for analyzing that information and quickly making it useful. Due to time constraints or a lack of personnel, outsourcing on a part-time basis can be a solution.
- Lack of analytical tools : Even with the right data sources, the volume of information is often too large to process manually. This necessitates filtering and analysis tools. These tools will also allow you to build upon this knowledge base over time, transforming it into a true company asset.
Read also – Weak signals: how not to miss them during monitoring work?
Monitoring is often perceived as a luxury or a secondary task, or even worse, a chore… When in fact it has more than ever its place at the heart of the company’s strategic management.
But there is no fatality!
The cost and complexity associated with accessing and analyzing paid databases are obstacles, but they are not insurmountable. Indeed, solutions exist to make competitive intelligence more efficient and less expensive, as we will see later.
DATABASES: ESSENTIAL TOOLS FOR COMPETITIVE INTELLIGENCE
BDD: what are we talking about and why is it useful?
All research papers, conferences, patent and trademark claims, collaborative projects (in France, Europe, and worldwide), and developments in standards are published and available online in searchable databases. This data forms the basis of any technology or strategic intelligence approach.
Unlike general search engines, databases offer reliable and detailed content. Their structure also allows for highly precise queries, which is very valuable for monitoring.
Once the right “search strategy” has been developed and validated, monitoring can be easily automated.
The good news is that this access is becoming increasingly open and free.
The bad news is that this doesn't solve the problem of the sheer volume of information to process; on the contrary…The monitoring analyst is often overwhelmed by the mass of raw information to sort. Even with a very refined search strategy, it is not uncommon for 80 to 90% of the information reported by these automated monitoring to turn out to be irrelevant...
The solution which would consist of being more restrictive on collection is also not satisfactory because it runs the risk of missing out on relevant information..
All these tasks take the person in charge of monitoring away from the truly useful activities that should normally fill their days: disseminating information, fostering collective intelligence, investigating topics of interest in greater depth, or exploring weak signals…
In short, everything that makes the job of a monitor so rewarding, but also what gives it its strategic importance. In this regard, AI can help you save precious time…Read also: How is Machine Learning revolutionizing the monitoring process?
The cost of accessing databases
Free or paid?
While the use of paid databases can be justified (coverage, speed, advanced search features…), it is clearly not a necessary step, especially for an SME that wants to professionalize its monitoring.
Between doing nothing in terms of monitoring because it is too expensive – which is like driving without insurance under the pretext that you have never had an accident – and spending a fortune on access to raw data, there is fortunately a happy medium.
In terms of patents, for example, there are free services operated by the Offices themselves and which provide a first level of access that is entirely satisfactory to initiate a competitive and technological monitoring process.
If it can sometimes prove useful to then move to paid bases, in particular to benefit from additional functionalities (unloading time, sorting and filtering functions), you can also find very satisfactory solutions at reasonable prices, at from 3000 euros per year.
A quick economic analysis of the expected gain will quickly inform your decision.
The cost may vary depending on different factors, some examples of which are:
- Number of users : this will be the case for most databases
- Data coverage : the more complete the database is in terms of journals, temporal or geographical coverage, the more likely it is to be expensive.
- Updates : Some databases offer faster updates than others.
- Advanced features : often useless because they cannot replace the multi-source analysis tools you will need to use later, these expensive features are sometimes offered as an option.
BEYOND ACCESS TO THE DATABASE
To be effective you won't need just one database, but more likely 2 or 3... and sometimes many more (if you also monitor collaborative projects). Added to this will be everything you collect on the Internet (press, competitor sites, etc.).
Very quickly, you will therefore need to consolidate all this information (once filtered or with the intention of filtering it) into a single analysis tool. Otherwise, you will be forced to conduct as many analyses as you have input sources, ultimately striving for an impossible synthesis.
Especially with the increasing mass of information, it is imperative to have tools to automate the initial information gathering and sorting process and to analyze and structure the results of this monitoring.
Without these tools, even access to the most comprehensive databases will quickly become useless.
Read also – Knowledge management: how to help companies create an intangible asset from competitive intelligence
WITH TKM PLATFORM, GET UNIQUE ACCESS TO ALL GLOBAL DATABASES
Database pooling: the power to group your analyzes in a single space
One of the great strengths of our monitoring and analysis platform is that it allows the pooling and grouping into a single database of all the results from all the global databases that you wish to integrate into your monitoring or analysis.
This gives you unique access to a multitude of specialized databases, free or paid, ranging from patents to scientific publications and collaborative projects, to which you will also add your Internet monitoring… With TKM, you can then work with this material, share it, disseminate it to your internal community and capitalize on it.
Access to open and free data
Another obvious advantage is access to databases. With IPMetrix, there are no more endless arguments to gain access to an expensive database. You have everything you need in one place, allowing you to focus on analyzing and applying data rather than collecting it.
Access to major scientific publications
When needed, the TKM Platform also allows you to leverage databases providing access to major scientific publications. This means direct access to cutting-edge research, publications, and conferences that can significantly impact your R&D and innovation strategies.
THE TKM PLATFORM, THE SOLUTION FOR MONITORING SMEs AND START-UPS
Artificial Intelligence at the service of your efficiency
As mentioned above, the quantity of information entering a monitoring system constitutes a real threat to the sustainability of monitoring activities. It can in fact very quickly become discouraging to be confronted with a mass of information, the vast majority of which will turn out to be useless or irrelevant, without the possibility of being really more effective upstream during the selection.
A generic artificial intelligence may not help you much, because its performance levels are probably not going to be enough for you. There will still be a lot of verification and filtering work to do behind it.
Only a specific AI, that is to say trained on your particular use case, will allow you to reach levels of performance and efficiency that will save you a lot of time, without increasing the risk of missing relevant information.
Advanced filtering and analysis
TKM Platform doesn't just give you access to data; it also provides the tools to filter and analyze it. This means you can quickly isolate the most relevant information for your business, making your competitive intelligence process much more efficient.
The "Start-up" module also gives you access to over 220,000 startups worldwide, across all sectors, and keeps you informed about their business activities.
Collaboration and sharing
The tools offered by TKM are also designed for collaboration. Teams can share data, analyses, and reports in real time, which accelerates decision-making and ensures everyone is on the same page.
Data security
Security and confidentiality are also major concerns, and TKM has taken this into account. Your data is stored securely and is accessible only to authorized personnel within your organization.
