Identify new players and target markets
In a constantly evolving economic and technological environment, identifying key players and promising markets has become an essential strategic lever for remaining competitive. Technological and competitive intelligence not only allows you to anticipate market developments but also to uncover new opportunities and secure your strategic decisions.
At TKM, we combine sector expertise, methodologies and proven tools to map your ecosystem and inform your strategic decisions.
Assess the risks and opportunities
In a world of frequent technological disruption, failing to monitor your ecosystem can be costly. This monitoring allows you to identify the right partners, competitors, customers, and opportunities. This is crucial for several reasons:
- Making better strategic decisions : understanding who occupies the market and where the opportunities lie helps to guide investments and make the right technological choices.
- Reducing risks : anticipating competitors' moves or the emergence of new technologies reduces the risk of failure.
- Accelerating innovation : targeting the right partners increases your chances of success.
- Optimizing business development : identifying promising markets and unmet needs allows you to better position your products and offers.
- Choosing the right markets and applications as early as possible is vital if you are a start-up!
- Increase the creativity of your teams: analyzing the state of the art facilitates ideation, innovation, and the resolution of technical problems.
This need is particularly critical in the context of diversification strategies or entry into new markets. A thorough analysis of the technological and economic ecosystem is essential to avoid strategic errors and improve the return on investment of your innovation projects.
Why choose TKM?
At TKM, we offer an integrated approach to help you identify target players and markets:
- Technological and competitive intelligence : thanks to our intelligence and analysis platform , we are able to monitor the evolution of technologies, patents, start-ups and strategic players in all sectors of activity, with data that is always up to date.
- Mapping of players and trends : we analyze and visualize your ecosystem to identify leaders, potential partners and new entrants.
- Emerging market analysis : our experts identify high-growth market segments and unmet needs, facilitating the exploration of new opportunities.
- Open innovation : thanks to the Start-up module , large groups are able to both identify emerging technologies and detect the most relevant opportunities and start-ups, in order to guide projects to success.
- Actionable deliverable : beyond identification, we help translate this information into concrete decisions for management and research and development teams.
TKM for your studies on new players and key markets
What is a study on new markets and why is it essential?
Market research involves identifying trends, players, and opportunities in emerging sectors. It allows you to identify high-potential segments before your competitors and guide strategic decisions.
How does TKM help you identify the key players and markets in your industry?
We combine advanced tools, interactive mapping and expert analysis to identify key players, track technological trends and detect emerging markets, ensuring informed strategic decisions.
What concrete benefits can monitoring new players and markets bring?
Structured monitoring reduces investment risks, accelerates innovation, optimizes commercial positioning and allows for the detection of opportunities before they become competitive.
