It has never been so simple to have access to millions of scientific publications, patents or news on startups or in your markets. Alert tools, aggregators and other Scrapers are everywhere!
However, despite this apparent facility and this impressive arsenal of tools, technological watch is still too often the weak link in strategic decision -making processes related to R&D and innovation.
For what ? Because having access to information is no longer enough. The real challenge is to draw useful, usable and aligned insights with your business issues.
The illusion of the "easy" day before touches its end
Collect is not watching
Digitalization has increased sources, formats, volumes. Result ? A informational overload that submerges the teams. Even the best -configured systems end up generating " noise " and therefore struggle to produce useful analyzes and detect weak signals that can impact your strategy.
And when the time spent cleaning and sorting data takes precedence over the analysis, the day before loses its raison d'être and its added value in your decision -making processes.
When your teams spend more time sorting than fueling your decisions ...
A statistic now returns very frequently: only 10 to 15 % of collective documents in a standby flow are useful or relevant jugs. This is what TKM calls the 10 %rule. A figure that speaks volumes about the waste -fed energy - and on the inexploited potential of the day before .
It emerges for a huge time spent in unproductive and forbidden actions, reduced surveillance fields to limit the mass of information to be processed, risks to miss an info, a determining signal and finally strategic choices without having the feeling of having had all the cards in hand to make informed decisions .
Replace the day before at the heart of strategic decisions
The day before does not summarize tools, it is a strategic lever.
Watching is not just "looking at what's going on". It is to detect , anticipate , guide . A good watch should allow you to:
- Better position your R&D projects,
- Enlighten industrial property strategy as well as possible
- technological or competitive threats earlier
- seize opportunities before your competitors,
- Align your investments with market signals.
But for that, you need a method, robust tools, and sometimes ... a overhaul of your current practices.
Artificial intelligence: fashion effect or solution?
It is not a "magic" AI that will make the job. On the other hand, in terms of scientific and technological watch, a well -trained and personalized AI on your specific use cases , can bring you very important productivity gains while improving the quality of your level of strategic information.
Intelligent and precision solutions become powerful levers for sorting, classifying, enriching your data while freeing the time of your teams to do the job to be done by a R&D team: analyze, cooperate, co-create and ... decide.
Do you want to transform your watch into a competitive advantage?
35 -page white paper guides you in this reflection. It is not yet another software user manual or a pro-tech plea. structuring document in which we share more than 20 years of experience and thousands of watch, states of art or technological maps and which will help you:
- understand why the classic approaches are now difficult,
- identify concrete improvement levers,
- Explore the real role that AI can play in your standby devices,
- (re) put the day before at the center of your innovation strategy.
